- Analytics: Emerging Opportunity in Outsourcing
In business and enterprise serving customers or clients continually face challenges of optimizing the customer relations. This involves acquiring new profitable customers and retaining existing ones. Big enterprises gather large amounts of proprietary data as part of their transactions with customers which give them a valuable competitive edge.
- Types of Analytics Outsourcing
Marketing analytics solutions involves regression based techniques to estimate sales based on pricing, promotion, media exposure, distribution, products, external factors such as weather, demographic situations, share market, economic conditions, PR.
- 11 trends impacting analytics services in business
Analytics services have been offered to clients by service providers mostly in outsourcing mode for the past 15 years. It helps clients to derive meaningful insights from large quantity of data.
